PrimoVox was formed in 2005 by a team of marketing professionals who discovered a way around the limitations of using mass-market online survey tools and the exorbitant fees associated with focus group companies.
The first part of their solution was to build a proprietary database engine that could quickly and efficiently be configured to meet the exact specifications of small to medium companies endeavoring to better understand their markets. The second part of the solution is having the right people with the right experience assisting clients in getting the most out of the PrimoVox technology.